Yorkshire firm, Vapour, recently made a name for itself as one of the very first UK technology companies to turn to WebRTC as a solution for powering their latest commercial voice product. The use of "Real Time Communications" in their service is intended to help customers achieve a better degree of "conversation clarity" according to the company, removing the barriers of format, time, and location in communication. The system also allows for call recording and reporting for compliance purposes.
According to Tim Mercer, the CEO of Vapour, voice communication is an area that's stuck in a constant state of evolution. Indeed, the way that we connect with each other has changed significantly over the years, from phone conversations to huddle rooms and video conferencing. The use of WebRTC could be the best way to really take business communication to the next level, and ignore the limitations of VoIP, and other solutions.
What WebRTC Means for Communications
WebRTC is basically just a set of open-source API solutions that allow companies to make the most of video, data, and audio transfers in real-time. By allowing communication and collaboration strategies to occur directly within a browser through peer-to-peer architecture, WebRTC could mean that companies no longer have to worry about lag in connection strategies.
Importantly, WebRTC isn't exactly new - in fact, it's been around since about 2011. However, market growth was somewhat slow, to begin with. Fortunately, as we move further into an era of digital transformation, the potential of WebRTC has really begun to take off, particularly in the collaboration space. In fact, in 2016, WebRTC companies received about $2.7 billion in funding.
Already, WebRTC has begun to make a difference to countless verticals, in healthcare, customer service, finance, and more. In fact, the technology has helped WhatsApp, Snapchat, Facebook, and similar applications deliver multi-billion-dollar companies thanks to their instant communication abilities.
