Following a variety of sales and product management roles, Virsae CEO, Tony Jayne, began his path on the road to service management stardom in earnest around 20 years ago by buying in to a New Zealand-based communications and integrations company. As the Managing Director he gained first-hand experience in the communications reseller market and the unique issues his and similar businesses faced.
Virsae’s light-bulb moment came about when Tony led the charge to branch out into the Australian market. The lack of adequate remote access and substandard dial-up connections meant that performance was poor and costs were high when it came to supporting Australian customers from a New Zealand-based support centre. Rather than succumb to defeat and settle for mediocrity, Tony and his team instead decided to start building a service management tool in the cloud based on the ITIL framework, not knowing that one day it would eventually become a business called Virsae.
By 2013, the business had grown a life of its own and after effectively incubating it in the NZ market, Tony and his team formed Virsae as a separate entity with the goal of taking it to the world.
Virsae now has established offices in the US & UK and secured its place as a world leading service platform developer that enables resellers and service providers across the globe to enhance the service they deliver to their customers in a cost effective and unique way.
After having started out as a reseller and experienced what it is like to take that journey, we asked Tony how much influence those experiences have had on helping him and his partners develop Virsae’s strategy over the years. He told us:
“Having walked in reseller & service provider’s footsteps and experienced the challenges they face, the ever-increasing demands from their customers, the complexity of the solutions, the move from PBX into IP telephony and multi-vendor applications that customers now run, we can really empathise with the partners we work with around the world.”
In a market that is ever changing and becoming more complex by the day, what exactly is it that sets Virsae apart from the crowd and makes it such a promising, future-proof service management tool that helps its partners secure that competitive edge and meet the shifting demands of the modern customer?
