Voiceflex has launched a QR Code as a simplified WebRTC voice calling alternative this month.
WebRTC lets internet users make free voice calls from anywhere in the world by using an embedded 'Click to Call' button. By clicking the button, a call is forwarded to a mobile phone, landline, SIP server or a WebRTC virtual phone.
Now, Voiceflex is set to release QR codes to replace, or operate in conjunction with, Click to Call buttons.
Paul Taylor, Sales and Marketing Director at Voiceflex, said: "Even for a service organisation, which may think of '0800' numbers as cheap, they are very expensive for resellers.
“If you are just clicking to call or scanning our QR code, you will be saving a lot of money.
“Just look at the amount of revenue coming from telephone calls. It is dropping and will continue to drop. There's no question about that!"
WebRTC has been available for a number of years, and it has taken on various forms, including famous video conferencing solutions like Microsoft Teams and Zoom. To begin with, it would routinely suffer from poor data connectivity, although this has become much rarer nowadays.
Four years ago, Voiceflex released its innovative 'Click to Call' application. Because it owned all of its infrastructure, its session border controllers (SBCs) could see if a web link from an IP address was pointing to Voiceflex. This enabled the company to begin converting these links into telephone numbers and routing them to the customers that wanted us to connect them.
A good use case for the technology can be found in real estate. If you are browsing the website of an estate agency and you spot a house that you are interested in renting or buying, having a one-click-to-call button beside the advert will make it much easier and cheaper to make the call.
The solution, therefore, has a strong case for improving user experience, as well as increasing the number of calls an estate agent or any other company is likely to receive.
Benefits of WebRTC
One of the major benefits of using WebRTC is that it skips automated calling menus, taking the caller directly through to the relevant person, saving them time and avoiding frustration.
Other benefits of the solution include the capability to initiate a call from any web page, email, or social media post.




