The rise of remote working, the boom in digitisation, the need for easy scalability: it’s easy to see why voice communication over the internet (VoIP) is the new default for smart organisations.
The benefits versus traditional phone systems are multiple; from the ability to integrate capabilities such as clever AI-powered data capture, call data analytics, automation tools and video conferencing to lower cost and increased flexibility.
For providers of modern VoIP solutions seeking to capitalise on these opportunities, disrupting their traditional way of developing solutions becomes essential. Here, partnering with a technology vendor that has the critical functions and the deep expertise needed is the way to fully embrace the new possibilities, and to bring its new innovative offerings fast to the market (TTM).
Backend technology delivered as a service – an integral component in providers’ technology
“Historically, organisations implemented their own SIP server and developed, or bought, their own equipment,” says Gunnar Reinholdsen, Founder at leading real-time communications platform provider iotcomms.io, which combines its cutting-edge cloud functions with deep expertise in VoIP and SIP technology.
“However, with the rise in AI-powered integrations and the use cases becoming ever-more complex, the need for specialist competence in areas such as telecom protocols, codecs and building mission-critical applications is emerging. The ability to buy the technology functionalities needed on a monthly OpEx basis is becoming increasingly attractive, and we’ve only seen the start of this evolution.”
Merging traditional telephony with IT
The ever-increasing merging of the traditional telecom world with the IT world results in more complex systems and technology integrations. For example, AI and machine learning will become more integrated into VoIP systems; helping businesses automate tasks such as audio transcription, caller authentication and automatic speech recognition, the deployment of AI-based understanding of conversational data, and capturing voice sentiment just to mention a few.
“You could view it as a kind of rebirth for voice communication,” says Reinholdsen. “It is easy for businesses to derive so much more new value from voice calling by capturing, analysing, and acting upon the data.
“Also, emerging VoIP-enabled Web Real-Time Communication (WebRTC) technology is appealing for businesses because it enables high-quality conversation with customers over the internet without installing any extra software.”
The Internet of Things (IoT) is another area in which VoIP technology is playing an increasingly significant role in the way connected devices communicate with each other.




