As Voxbone lays claim to the CaaS category, I caught up with Matt Brown, VP of Product at Voxbone, to get his thoughts on the importance of establishing a new as-a-service industry and to find out where he thinks the biggest challenges will come from.
Our readers are familiar with lots of aaS models but CaaS may be a new one. How do you define it?
"Communications as a Service (CaaS) refers to the communications infrastructure required to power the rest of the as-a-service ecosystem. We deliver it via the cloud as a fully virtualised resource that's consumable on demand – think AWS (Amazon Web Services) in the application space. That's what we're doing for cloud communications, really providing the foundational infrastructure layer. Without CaaS, CPaaS (Communications Platform as a Service) and UCaaS (Unified Communications as a Service) wouldn't exist".
What do you think puts Voxbone at the forefront of CaaS?
"In one word, scale.
In less than 15 minutes, you can go from signing up with Voxbone to running a virtualised local presence across 65 high-value countries and 10,000 municipalities – that's more than 92% of the total world economy by GDP.
Because we've built our solutions for enterprise-scale from day one, we are able to offer platform tools, such as our compliance-as-a-service offering, that significantly reduces setup and operational costs for our users, while also being easy to use. Customers really feel this benefit in the most regulation-heavy markets, such as Western Europe and South-East Asia".
Who are your natural challengers in this unique space?
"Enterprises investing in digital transformation will invariably hit a point where they are faced with a classic 'build vs buy' scenario. Historically, building your own communications platform wasn't viable. This was the opportunity we saw back when Voxbone was first established in 2005 and a significant part of the CPaaS and UCaaS movement that has grown up since has been built on the back of our CaaS layer.
