Leading technology enablement business, West Corporation recently announced its acquisition of the cloud monitoring company, Notified. West Corporation is a business that's devoted to keeping people connected around the world and making companies more efficient. West supports a host of clients from different backgrounds with state-of-the-art solutions for collaboration and communication.
The acquisition of the NSO Group Notified, a Swedish provider or cloud media measurement and monitoring tools, will help West to update their portfolio.
Creating End-to-End Communications
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Ben Chodor[/caption]
The impressive platform offered by Notified provides an integrated solution for digital media, communications, and public relations management. The products available from the company include a wide range of media monitoring solutions, complete with robust search features and sentiment analysis. There's also an extensive global contact database of media and influencers available to access too.
Notified's portfolio also comes with access to integrations for customer relationship management capabilities, press release distribution, and re-usable content generated by customers. The wide range of features is designed to help enrich and complement marketing campaigns in the modern marketplace. What's more, companies will also be able to measure the impact of their campaigns with integrated tracking and analytics tools.
According to the President of West's Digital Media Solutions team, Ben Chodor, Notified stands out as one of the most innovative platforms for public relations and marketing management. Currently, the business has more than 10,000 users and a range of top-tier clients.
