In a world defined by rapid digital transformation, companies are constantly searching for new ways to connect with, and engage their audiences. Disruptive technology, such as artificial intelligence, extended reality, and even 5G, is paving the way for companies from every industry to create memorable new experiences for marketing, sales, and customer service.
BT Immersive Spaces, launched in May 2023, demonstrates just how powerful these engaging interactions can really be. Designed for BT’s business and public sector companies, Immersive Spaces is the first 5G-enabled interactive simulation solution to appear in the UK market.
The experience was launched in partnership with “Immersive Interactive Ltd”, and allows companies to simulate real-life environments within mobile units, as well as internal and external rooms. Let’s take a closer look at what Immersive Spaces from BT can really do.
What are BT Immersive Spaces? Bringing Experiences to Life
Essentially, BT Immersive spaces are experiences developed with a variety of disruptive technology solutions. They combine augmented reality, virtual reality, and extended reality with state-of-the-art artificial intelligence, 5G connectivity, and managed services.
Inside these spaces, connected to the EE mobile network, companies can use cameras and HD projectors to enhance 360-degree content across the walls and floors of the environment. Customers can then interact with real-life or imagined scenarios in detail, experiencing a variety of lights, sounds, and even scents. BT’s Immersive spaces come with access to a huge content library of more than 3,000 computer-generated scenarios, games, training experiences, and real-life environments.
According to BT, the solutions can be used for everything from training medical experts in simulations, to recreating experiences from events, and historical moments. Though the concept is relatively new, BT has already seen a massive amount of interest in the technology. Educational institutions such as Borders College in Scotland, and Cadoxton Primary School in South Wales are already using Immersive Spaces to create fully interactive classrooms.
What Can Companies Do With Immersive Spaces?
Like many XR innovators, BT believes its Immersive Spaces could be particularly valuable in the educational landscape. Offering unique opportunities for experiential learning, the toolkits allow students of all ages to interact with content in a more natural way, with enhanced sensory experiences.
At the same time, educators can tailor each learning experience to their target audience, introducing new topics and safe training opportunities to a range of different users. The robust library of training and educational tools within the Immersive Spaces landscape has been developed in partnership with leading learning professionals, and takes advantage of the latest immersive technologies.
Notably, the educational resources available for Immersive Spaces also cover a variety of different sectors, from custom-made training for healthcare professionals, to courses for logistics, manufacturing, and port operations. BT also encourages users to upload their own tailor made content to the community environment, to expand the selection of resources on offer.
