Interactive Voice Responses (IVR) are not a new feature in the current contact centre solutions. But even with modern AI and bot technologies, IVRs still rule in many contact centres – for their ability to adapt rapidly and empower the team leaders.
‘Press 1 for products, press 2 for claims…’ – it may come as a surprise that IVRs are still used in almost any hotline and that new technologies haven’t entered the market and dominated. While artificial intelligence and machine learning can, in theory, work out how to deal with customer calls in a more efficient way, Philipp Beck, CEO at Luware, explains why there’s a very good reason why the IVR is still king.
Situations can be unpredictable
Black Friday and Christmas can be foreseen – businesses can prepare their contact centre accordingly, ramp up personnel or adapt announcements ahead of time. Many situations, however, are unpredictable: A heavy hailstorm leading to a lot of insurance claims, the outage of an online shop or IT system, or the extreme example of the coronavirus pandemic that led to customer uncertainty.
Sudden high call volumes are always a challenge in the contact center, making it almost impossible to plan the workforce ahead of time. With the right set up and management solutions, contact centres can divert and deal with large call volumes in any situation, react to recent events and deliver great customer experiences.
An agile way to adapt to changes
“Our experience has shown that bots require large amounts of data to learn from and a lot of employees to manage them. Only few enterprises have this kind of data and the personnel to set up, manage and utilize bots,” points out Philipp. He adds: “IVRs work without data and they don’t require a month-long project setup or IT specialists. They can be set up and changed within minutes by business departments.”
With a smart IVR, businesses can adapt announcements to inform customers about current issues, reshuffle input menus and prioritize the hotline for the current issue and thus reduce waiting times, improve efficiency, and boost customer satisfaction.
Furthermore, team leaders can add more employees whenever needed. Philipp points out: “This is one of the key benefit of using Microsoft Teams for customer service: With Teams as the overall communication platform within a company, additional users can easily be added to the service lines and help answering customer calls in peak times. Being familiar with the Teams user interface, they require minimal training and they can work from anywhere.”
Philipp Beck[/caption]
