The Magic Quadrant has long been the top resource for businesses looking for the brands and solutions that are dominating the market. For any business looking to stay abreast of the digital workplace, the vendors in this report are the first place they look.
Meeting services have transitioned to the cornerstone of many businesses and we have seen unprecedented innovation over the last 12 months. Meetings have moved beyond video conversations to include collaboration, interactive technology, and engagement technology.
According to Gartner, by 2024 the virtual visual canvas will become the centre of 30 percent of meeting experiences as focus shifts to enabling collaboration. By 2025, Gartner predicts 50 percent of all enterprise virtual events will occur on the video meeting platform already deployed by the business.

2021 Meeting Solution Leaders
The Leaders quadrant hasn’t changed this year, the big three are still out in front.
Cisco
Cisco’s Webex offers customers a suite of collaboration products that addresses the need for meetings, events, and education classes. Customers and partners can choose from a variety of deployment options, including cloud-premises hybrid or managed service. Cisco also offers a range of video endpoints for rooms and personal workspaces.
Like all the leaders, Cisco has made leaps and bounds this year through its own development efforts and with a raft of acquisitions in the artificial intelligence, audience interaction, hybrid event management, and improved audio and video experiences spaces.
Microsoft
Microsoft continues to be a dominant force in the meetings space. The Microsoft 365 bundle includes Microsoft Teams which gives users the ability to hold meetings with up to 1,000 participants. The wider ecosystem can be accessed via the Teams client which unlocks several key collaborative capabilities.
In the past year, Microsoft’s Teams Meetings have seen major improvements such as transcription enhancements, expanded webinar capabilities, intelligent conference room functions, surveying and gestures for audience engagement, a new presenter mode, and live caption.
Zoom
Zoom is a leader in this Magic Quadrant for another year. Zoom meetings continue to be some of the best in the marketplace and cater to a wide variety of use-cases. Zoom’s solutions can be deployed as SaaS, premises-based software, cloud-premises hybrid, managed services, or dedicated cloud.
Key features this year include Smart Gallery and Zoom for Home. Zoom remains an easy-to-buy, deploy and use service which has contributed to its rising popularity in the market.
2021 Meeting Solution Challengers
The Challengers quadrant welcomes a new name this year as Pexip slides across from last year’s visionaries quadrant.
GoTo
GoTo (previously branded LogMeIn in Gartner’s research) offers GoToMeeting, GoToTraining, GoToWebinar, and join.me to meet a wide variety of business needs in the meetings arena. A cloud-only deployment model, the business plans to grow its solutions as part of the broader UC offering GoToConnect. GoTo has been praised widely for its intuitive host controls, feature richness, and interaction features for webinars.
Google Workspace includes Google Meet for meetings of up to 250 participants. As a SaaS only deployment model Google is focusing its efforts on the public sector, schools, non-profits and businesses that need to support hybrid workflows. The solution is cost-effective and provides easy access to most meeting room scenarios. Its seamless integration within Google Workspaces has made it a popular solution.
Pexip
Pexip is now a challenger in this year’s quadrant. Pexip’s meeting solution addresses a range of enterprise use cases for collaboration and multivendor conferencing interoperability. Pexip is certified with both Microsoft and Google to deliver video interoperability for their meeting platforms and can also provide customers with robust data sovereignty options.
Huawei
Huawei offers hardware-based video endpoints and its WeLink meeting solution platform. Huawei is concentrating its efforts in transitioning its current customer base away from the premise-based solution and into the cloud. Huawei boasts a number of unique features not available from other vendors on this quadrant. These include in-meeting content markup and editing, co-browsing, and in-room speech recognition.
2021 Meeting Room Visionaries
There are some new faces in the Visionaries Quadrant this year as Avaya and Kaltura join BlueJeans and StarLeaf from the Niche Players Quadrant.




