Avaya has confirmed Soren Abildgaard as its new Chief Technology Officer and Marylou "ML" Maco as its new Chief Revenue and Customer Experience Officer.
Avaya states that the pair of appointments "strengthens" its executive leadership team and accelerates its ambitions for innovation and growth. Abildgaard formally started his role on November 1, while Maco will begin her role effective December 1; Maco will also maintain her current responsibility on Avaya's board.
Alan Masarek, CEO of Avaya, said:
These appointments are another milestone in Avaya’s transformation as we continue to build upon our leadership in customer experience. In a sector where innovation is crucial for staying ahead, Soren will bring his cloud and software expertise, while ML possesses an exceptional track record of driving market share and revenue growth. I am confident that they will prove vital assets in fueling our strategic plans and establishing Avaya as a clear leader in Enterprise CX."
Abildgaard's CV entails over 20 years of global, customer-centric software development and engineering experience from prestigious SaaS companies. As Zendesk's Head of Engineering, Abildgaard oversaw the expansion of the product portfolio and platform, empowering Zendesk's scaling to work with thousands of customers and grow to over $1 billion in revenues. Abildgaard also recently served as the Executive Vice President of Engineering at Contentful.
Abildgaard's remit at Avaya includes managing its ambitions to refine its technology vision and overseeing its innovation strategy and investments to ensure Avaya stays ahead of the latest emerging technologies.
Maco has almost 30 years of experience leading enterprise software, cloud services, and network computing sales and services businesses. Maco's CV illustrates expertise in delivering reliable revenue growth, growing market share, and earning customer and partner loyalty via sales, marketing, channel, services and customer success. Mac's experience includes roles as Executive Vice President, Worldwide Sales and Field Operations at Genesys, and executive positions at Cisco, Oracle, and Hewlett Packard Enterprise.
Maco's Avaya responsibilities include driving a single revenue engine and aligning people, processes, and technology to enable further customer success and growth.




