NewsUC&C15 Sept 2023 · 3 min read

Big UC News from WhatsApp, Salesforce, Sangoma and VOSS

Why it matters: WhatsApp cross-platform interoperability, Salesforce Einstein Copilot, Sangoma COO and VOSS Cost Analytics could reshape UC and CRM, published o

Kieran Devlin

UC news: WhatsApp, Salesforce, Sangoma, VOSS

WhatsApp Working to Enable Cross-Platform Interoperability

WhatsApp is working on enabling cross-platform interoperability to comply with the EU's recent Digital Markets Act.

As first reported by WABetaInfo, an independent and dependable WhatsApp news provider, a WhatsApp for Android beta update delivered last weekend involved a "Third-party chats" screen. The screen doesn't work for users yet, but its inclusion in the update ostensibly confirms that Meta is attempting to make WhatsApp cross-platform compatible.

The beta update dropped after the EU's Digital Market Act passed, with the European Commission saying that Meta fulfils the definition of a "gatekeeper". As a result, communications platforms such as WhatsApp now have to be interoperable with third-party messaging apps by March 2024, according to EU law.

"WhatsApp is one of the companies that will be required to comply with the new regulations outlined in the European Union's Digital Markets Act," WABetaInfo wrote. "This is because WhatsApp is considered a gatekeeper service since it's a large tech platform with a substantial user base and falls within the criteria set by the DMA. With the latest WhatsApp beta for Android 2.23.19.8 update(…), we discovered that WhatsApp is working on complying with the new regulations."

Salesforce Launches New AI Assistant 'Einstein Copilot'

Salesforce has announced a next-gen conversational AI assistant, "Einstein Copilot", that can be utilised in every CRM platform.

Salesforce also introduced the Einstein Copilot Studio, an offering that enables businesses to customise their Einstein Copilot to their specific needs.

Marc Benioff, Chair and CEO of Salesforce, commented:

The reality is every company will undergo an AI transformation to increase productivity, drive efficiency, and deliver incredible customer and employee experiences. With Einstein Copilot and Data Cloud we’re making it easy to create powerful AI assistants and infuse trusted AI into the flow of work across every job, business, and industry. In this new world, everyone can now be an Einstein."

Both Einstein Copilot and Einstein Copilot Studio will leverage the Einstein Trust Layer to secure sensitive data while empowering businesses to use their data to improve generative AI responses.

Sangoma Maintains Change at the Top with New COO

Jeremy Wubs has been named as Sangoma’s new Chief Operating Officer.

The news follows a month after Sangoma appointed its new CEO, Charles Salameh. Salameh officially assumed his duties on September 1, and both executive appointments herald a new era as Sangoma intends to continue driving revenue and centre on operational efficiency after several major acquisitions in recent years.

"I am very impressed by both the breadth and depth of the Sangoma portfolio," Wubs said. "Few companies have the assets to satisfy the broad communications needs of clients in today’s digital world. I’m excited to be part of the leadership team that will simplify and harness Sangoma’s complete range of products and services to unlock its full potential."

Wubs has 20 years of experience as a technology and transformation executive with a history of producing positive financial results in competitive markets. Wubs brings knowledge and expertise in managing and growing established and emerging products catering to the small, medium, and enterprise segments.

Introducing VOSS Cost Analytics

Voss has announced Voss Cost Analytics to empower companies to leverage resources more efficiently and control costs in UC and collaboration networks.

VOSS describes itself as the "leading provider of digital workplace management technology" and states its new solution will aid businesses in managing and calculating costs across a diversity of components, including software licenses, devices, hardware, voice capacity, numbering, and meeting room applications.

Bill Dellara, VP of Product at VOSS, said:

We are excited by the immense potential that this holds. Early customers have embraced VOSS Cost Analytics to understand and analyse calling behaviour, numbering, and capacity requirements at different locations, resulting in substantial and immediate savings, often amounting to hundreds of thousands of dollars.

By integrating Voss Cost Analytics, customers can introduce a unified control point to discover, analyse, find trends, and report asset uses and spending.

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