The world of communications is changing. Today's customers don't just need a powerful telephony system to stay ahead, they also need unique and innovative ways to connect with customers and co-workers through instant chat, web strategies, and video too. A survey by BroadSoft Inc. - a company that recently became part of the Cisco brand and a leader in the cloud communications space, now demonstrates just how important cloud UC can be to digital transformation.
The study called the "BroadSoft Cloud Collaboration Survey" looked at more than 1,000 global Enterprise IT decision-makers from various sectors and found that 74% of businesses are on track to adopt cloud UC over the next 24 months.
How Cloud UC Benefits the Digitally-Transforming Business
[caption id="attachment_27649" align="alignleft" width="180"]
CEO and president of BroadSoft, Michael Tessler[/caption]
The markets for cloud collaboration, meetings, messaging and customer experience are all experiencing phenomenal growth according to CEO and president of BroadSoft, Michael Tessler. As the competition grows, organisations need to find a vendor that can deliver a more comprehensive digital communication service to any vertical.
The results of the BroadSoft research indicate that UC has become a core component of many digital transformation (DX) strategies. According to the respondents of the study, cloud communications services may be the ultimate way to achieve greater agility in the current marketplace, with less need for expensive and time-consuming upgrades (78%), and reduced IT operation efforts (70%). Additionally, companies also believe that cloud UC provides the mobility necessary to support the rising trend of remote working (69%).
