For 99.99 per cent of the history of human labour, work has been location dependent. From the fields to the factories and on into the modern office, earning an honest crust has meant being in a specific place at a specific time.
But that is all changing as we speak. Mobile technology has shown us that we can all stay connected no matter where we are. Now, with the emergence of cloud-based collaboration services, we are also seeing how we can stay productive wherever we are.
For Cisco's Marcus Gallo, marketing lead for Cisco Spark, this cross over into the way people work is the most exciting transformation the UC industry has undergone. "[People] are working where their content is," he said. "They want to have their content available wherever they are and for whomever they meet with.
"It's all about enabling new ways of working, providing more collaborative environments. This is why we developed Cisco Spark. We combine meetings, messaging, and content amongst other things. We give people really powerful apps and capabilities to work together. Our customers are telling us that it gives them access to their content right where they are working, plus the ability to work on it together - regardless of whether they're together or apart, in real-time or not. So we are all about providing that choice."
Continuous workstream
Cisco has a name for this approach - the continuous workstream. It is an approach based on using communications tools and the architecture of /unified-communications/ucaas services to enable new, flexible ways of working.
"Businesses want better teamwork, they want more flexible workspaces, and they want to transform the way they work to drive innovation and growth. We think that is about not only being better connected but also working more effectively," said Marcus.
"Digitisation is transforming the tools we use (the workplace) and the way we work together (workstreams) with organisational processes and with business process applications and tools. This is why we build the Cisco Spark Platform the way we did, and made it extensible."
Integration is key to the concept of a continuous workstream. Marcus acknowledges that there are a lot of very good apps on the market which provide useful tools for improving communication and collaboration. But without taking a holistic approach, looking beyond the connection to see how the tools fit into wider business processes, Marcus believes the UC industry misses an opportunity to drive wider digital transformation.
"There are some really cool apps and services available today being driven by a thirst for agility and better, faster working," he said. "Often users break away from sanctioned tools and use their own. While this may help them be more productive, it can come at a cost. It can expose risk and open up opportunities for data loss from an organisation.
"Also, one app may help with one workflow. Often people end up with lots of disconnected services that are unconnected to wider business processes, and outside any governance structure or visibility for support or compliance teams."
One size doesn't fit all
Marcus argues that a key point of difference with Cisco Spark is that it is designed to fit seamlessly within existing workstreams and wider operational structures, therefore providing the opportunity to improve and rationalise entire business processes.
