High-quality, cost-effective communication? It’s all about the software.
Sure, nothing is possible without the handsets, the interfaces, and the cabling but, for UK businesses in 2024, soaring demand and adoption of software-driven innovations was a loud-and-clear signal that cloud-powered solutions are changing everything.
Easy integration, feature-rich functionality, inexpensive deployment – they all combined to create a compelling reason to embrace the technological smarts that continue to transform the way the world works.
For vendors and their reseller partners, it meant 2024 was a year of huge growth that benefitted all parties. And, for their end customer organisations too, investment in increasingly-clever communication software delivered overnight returns.
Looking ahead, 2025 is set to be even more software-centric, meaning IT service providers and the businesses they support must partner wisely in order to reap the rewards.
Yeastar - a leading provider of unified communications solutions to UK&I businesses large and small – had a truly bumper 2024; experiencing significant growth across the board.
Non-hardware revenue, including licences, increased 72%, cloud volume increased 79% and overall year-on-year growth increased by 43%.
At the heart of those impressive, combined performance numbers was Yeastar’s hero solution, the P-Series Software Edition communication system, which delivered stellar growth of 2,246%.
Proof if any was needed that, for Yeastar and its customers, 2025 is likely to deliver even greater success.
“In 2024, the UK market experienced significant changes as more organizations embraced cloud and software solutions,” says Yeastar Director of Sales Arya Zhou. “Our software segment grew impressively - from 60% of our market mix in 2023 to 74% in 2024 - reflecting the rising demand and adoption of software-driven innovations.
“It underscores our strategic focus on expanding software capabilities, while maintaining a balanced software and hardware portfolio. This evolution mirrors the market's shift towards integrated solutions, and Yeastar is well-positioned to leverage this trend by aligning our offerings with the demands of the modern digital landscape.”
So, what about that 2025 roadmap?
