We're more connected today than we've ever been. Not just in the consumer world, but in the enterprise environment too. Never before have we had so many ways to connect with each other on projects and tasks, from digital whiteboards that record every doodle, to video conferencing and instant messaging apps that allow us to communicate in seconds.
As technology continues to evolve, it seems certain that the workplace of the future is built around the freedom of conversation, and the way that we can use communication to bring teams together. It's no wonder then, that the unified communications and collaboration market is expected to reach a value of $96 billion by 2023.
What is the Conversational Workspace?
The "conversational workspace" is just one term used to describe this new era of UC, where collaboration has become a more natural part of the daily office environment. Team members in a business are no longer siloed into their own individual departments and cubicles. Instead, marketing can connect with sales on plans for the next big business campaign, by sharing an interactive whiteboard. Executives can communicate with partners through video conferencing in technology-rich huddle rooms, brimming with HD audio and video.
The conversational flow delivered by UC technology has become the heart of business success, helping people to complete tasks in a more innovative, focused way. Even artificial intelligence has been used to support the current environment, with machine learning solutions helping contact centre agents and CEOs to make decisions based on contextual information about conversations. Everything in today's business world comes down to communication.
Finding Your Space in the Conversational Workplace
The rise of the conversational workforce is both a good and bad thing for communication companies. On the one hand, new start-ups and innovators around the world are finding their opportunity to have an impact on the marketplace with disruptive technology. On the other hand, countless collaboration and UC giants are battling for the top spot, in a marketplace that's growing more saturated by the day. For instance, in terms of workplace collaboration, we've got dozens of competitors, including Slack, Microsoft Teams, Workplace by Facebook, Cisco Spark, RingCentral Glip, Google Hangouts, and more.
