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NewsUC&C1 Sept 2020 · 2 min read

Dialpad Buys Highfive to Keep Workers Connected

Why it matters: Dialpad has bought Highfive to add cloud-native video conferencing and smart meeting rooms to its UC platform. Published on UC Today.

Dialpad acquires Highfive

Dialpad, the only business communications platform with a cloud-native structure, recently announced that it had purchased the video conferencing brand, Highfive. The two companies are bringing together best-in-class solutions for work-anywhere productivity. The acquisition will grow the Dialpad team and product collection, enhancing video across the platform. According to a recent survey from Pulse, around 41% of customer success, engineering, and IT leaders say that their teams are going to be working from home regularly following the pandemic. Another 50% acknowledge the need for remote working flexibility. Dialpad’s decision to purchase Highfive highlights the growth of this new model. Dialpad will offer employees a way to transform any space into an office with huddle room, smart meeting, and video technology that works seamlessly with existing hardware.

Empowering the New Workforce

According to CEO of Dialpad, Craig Walker, the company has always committed to transforming the way that people work. With the future of the office landscape still uncertain, businesses of all sizes are searching for help making the transition into the digital landscape. Bringing the expertise and technology innovations of Highfive into Dialpad will help the company to accomplish even better meeting and call experiences. Both Dialpad and Highfive have a powerful standing in the communication space. Highfive was born in the cloud and stood out as the first provider to deliver meeting experiences for remote and in-office workers. Through WebRTC open-source technology, Highfive created a browser-based video conferencing service with no need for IT intervention, pass codes, or pin codes. Through Dialpad, users connect to their meetings instantly, using any device in any location. According to CEO of Highfive, Joe Manuele, the partnership between Highfive and Dialpad was the perfect fit from both a vision, and cultural perspective. Dialpad is uniquely positioned right now to explore the growing market for video conferencing, set to reach over $50 billion by 2026. Highfive and Dialpad are thrilled to have the opportunity to work together on a truly cloud-based, end-to-end solution for unified communication, with contact centre, video and telephony technology.

A Flexible Meeting Experience

Dialpad offers a mobile and flexible platform for communications that combines video, SMS, and voice in the same platform. With voice intelligence to transform discussions into useful data, Dialpad offers businesses easy access to seamless video and voice conversations. Teams around the world use Dialpad to stay productive and connected. As the world moves towards a more flexible and mobile environment, the demand for cloud communications and flexible business phone systems is growing. Adding Dialpad and Highfive together will increase the global footprint of the brands for partners and deliver more opportunities for international customers. Principal Analyst of ZK Research, Zeus Kerravala commented on the acquisition. He noted that the acquisition of Highfive is a smart move for Dialpad, particular as people shift to remote working following COVID-19. Highfive provides Dialpad with an open and cloud-native video platform, combining desktop conferencing, smart meeting rooms, and video interoperability.

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