As the unified communication environment continues to transform and evolve, countless new companies are beginning to get involved in the environment. There's an opportunity still in this growing market for anyone who can differentiate and offer real value to their customers. Mia Distribution aims to be one of those providers of truly lucrative experiences in the UC space.
Mia Distribution historically started off by supplying end-to-end UC hardware products to companies via the APAC reseller channel, with vendors like Cisco, Poly, Yealink, and Jabra. However, now, the organisation has moved into a new strategy for 2019, creating a brand-new voice enablement strategy for the reseller channel partners who want to offer their end-customers a more comprehensive UCaaS solution. The updated offering from Mia Distribution comes with everything from all-in-one cloud-based billing, to tier 1 carrier interconnect for SIP trunk and more. With their "Channel UC" solution and UCaaS platform, Eclipse (powered by Centile Telecom Applications), Mia Distribution hopes to deliver robust and world-renowned communication solutions.
I connected with the Sales and Product Manager of Mia Distribution, Matt Milne, to learn more about what Mia Distribution is doing to stand out with their UCaaS offering in the Australian marketplace.
Tell Us About Mia Distribution
As companies like Cisco continue to grow, there's a good chance that we'll see more small and agile service providers and distributors building out their own competitive solutions. Mia Distribution is just one of the companies entering the market this year. According to Matt, it's a family-run offering that's been running for about 8 years now, starting as a telephony distributor before building an end-to-end UCaaS offering.
"We started to develop more value-added niche skills so that we could home in on something unique. We also have an open-standards approach which fits with any platform"
"The business is really growing with this flexibility, and we can connect with any customer - no matter how big or small."
Mia Distribution has hundreds of active resellers in their community. Although the organisation came a long way working with and developing through BroadSoft, they knew that they needed to do something different if they wanted to compete, which is why they decided to move to Centile - an agile environment for offering UCaaS. With Centile supporting their Eclipse UCaaS solution, they can provide resellers with a carrier-grade platform that comes packed with value-added applications like contact centre, mobile app integration, and CRM support.
Mia still supports a lot of BroadSoft solutions, but they also found that it's essential to have something unique to give their partners in the current environment. "With video conferencing from Zoom, Channel UC cloud-based billing, channel SIP, and full auto-provisioning functionality, we can give our resellers everything they need to become service providers in their own right. We're taking away the complexity of a reliable UCaaS solution."
How Are You Empowering your Channel Partner Resellers?
Through a selection of cloud-based billing platforms, unique value-added services, and carrier-grade SIP solutions, Mia Distribution aims to make sure that they're not just a one-trick pony for their resellers. "There's massive growth in UC throughout Australia now, which means that people can see a lot of value from the solutions that we offer. Mia can offer everything from all-you-can-eat SIP trunk packages to permanent SIP trunk rates and more."
