Avaya Announces Platform Agnostic Desktop Experience Devices

Avaya releases new devices at BroadSoft Connections conference

Avaya Announces Platform Agnostic Desktop Experience Devices

It seems a little strange to be talking about Avaya making a new product announcement at a BroadSoft conference. But, when you think about the fact that Cisco acquired BroadSoft earlier this year, it’s a little easier to understand. Whether this is the beginning of a coming together of the major Unified Communications vendors for a shared piece of the pie, potential for further consolidation or simply recognition that you need to be interoperable to be successful, it is unclear. What is clear is that Avaya has identified this opportunity as an “in” with the Broadsoft and Cisco resellers.

Typically, Broadsoft platforms are associated with Polycom, Yealink and, of course, Cisco handsets. Avaya throwing their new Avaya Desktop Experience open SIP phone offering into the mix opens the door to an even more tailored approach becoming available to BroadSoft partners.

Voice to Unified Comms

In their press release, Avaya stated, “providers need to evolve from offering only phones with voice calling features to smart devices that allow users to personalise their communications and provide one-touch access to cloud-based applications”.

The Avaya Desktop Experience portfolio has now been increased to include additional Avaya Vantage devices, conferencing devices, and the J100 Series IP phones. New devices for hospitality, wireless handsets and headsets have also been launched to offer vendors a unique proposition to enable affordable user experiences across their current Unified Comms infrastructure.

J100 Series

The J100 IP phone series comes with all the standard features you would expect when rolling out a cloud voice platform. Additionally, we also see more unconventional features included that Avaya aim to push as differentiators to the rest of the handset market. Highlighted features include:

  • Calendar Integration
  • Hearing Aid Compatible
  • Expandable Button Module
  • Duplex Speakerphone
  • Encryption
  • Web Configuration
J100 Avaya IP Phones

J100 Avaya IP Phones

Non-Avaya Platform Support

The most crucial feature to point out with the J100 series and Avaya Desktop Experience portfolio is that the ability to run and support the new devices on a platform outside of the Avaya estate. The openness of the new Avaya Desktop Experience is a key development in the Unified Comms and entire open SIP market.

“Service providers of all types can now leverage the powerful, globally known and trusted Avaya brand in delivering unique experiences to their customers,”

said Greg Pelton, Vice President, Collaboration and Devices, Avaya. “The expansion of our Avaya Desktop Experience portfolio in both breadth and third party Unified Comms platform support provides an inflection point for UCaaS providers to move beyond generic voice – to positively transform customer experience while increasing employee satisfaction and productivity, accelerating the ability of organisations of all sizes to achieve key business goals, and improve the overall quality of service that is needed for their users.”

More Avaya at BroadSoft Connections

The latest Avaya Desktop Experience wasn’t the only Avaya presence at BroadSoft Connections this year. Other notable Avaya demonstrations included:

  • Wireless Campus Communications: Avaya’s new line of wireless handsets utilising WiFi, Bluetooth and  DECT
  • Multimedia Communications: Avaya demoed real-time language translation capabilities with one touch
  • Hospitality Communications: Avaya also displayed their new portfolio of hospitality


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