Enreach has revealed a unified platform that brings together technologies from the businesses it has acquired across Europe.
The new platform was unveiled at the Enreach bi-annual event in Cannes which was attended by over 100 service provider partners.
Enreach Unified Platform – or ‘Enreach UP’ - will launch next February and include solutions such as unified communications, contact centre, video collaboration and conversational bots.
UP is a cloud-native microservices-based platform that Enreach says will bring it faster innovation and a smoother delivery to service provider partners.
Stijn Nijhuis, Group CEO at Enreach, said: “The unified platform is bringing together the Centile (rebranded to Enreach for Service Providers) technology with the ones from Voiceworks and Swyx (rebranded to Enreach Germany) to create an integrated experience.
“It brings the best of all of our platforms together and is extremely important for future innovation and other acquisitions that can be plugged in and rapidly integrated.
“The underlying technology is a quantum leap forward and the rest will enable us to develop features much faster”
Nijhuis also laid out the philosophy of Enreach, with this being the first partner event since more than 10 companies were brought together under a single group.
He said that the company doesn’t see itself as a collaboration player, but as a “contact” provider that enables communication and collaboration.
“We see a world where converged contact solutions enable meaningful human contact and brings people closer together.
“It’s the voice platform, networking, the mobile network, productivity, collaboration... it’s everything.
“We think that the term UCaaS is a bit old fashioned already because converged contact solutions are about bringing UCaaS and CCaaS together.”
This, he explained, is why he doesn’t see the likes of Slack and Microsoft Teams as direct competitors.
A key theme of the event was the ways in which Enreach service providers can benefit from Enreach’s integrations with the Microsoft ecosystem.
Nijhuis also revealed the huge growth that Enreach has seen since its last partner event, back in 2019.
