Through innovation and partner success, TelcoSwitch has established itself as a leading wholesale provider of both UCaaS and CCaaS services. Through their 100% channel focus, TelcoSwitch has grown from day zero to 132 established UK channel partners in just three years. I spoke to Russell Lux, CEO of TelcoSwitch, to learn about the TelcoSwitch story and find out just how they’ve achieved such rapid growth – with 0% churn – in such a short space of time.
Russell’s CV comprises Managing Director and Chief Technology roles across a range of technology companies. This puts Russell and TelcoSwitch in a unique position with essentially a technology entrepreneur at the helm.
TelcoSwitch provides a wholesale offering to channel resellers, leveraging their robust and reliable platform as the base. With Russell’s awareness of the bigger picture, through other technology investments in the UK and USA, TelcoSwitch is uniquely positioned in solution sales rather than hardware and software.
Enabling partners new to the cloud
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Russell Lux[/caption]
With TelcoSwitch’s experience, IT resellers and phone system suppliers looking to branch into the cloud phone system industry and further would be well armed when looking at TelcoSwitch. TelcoSwitch specialises in providing the core platform to enable first-time and infrequent cloud phone system resellers to enable them to take a valuable and competitive proposition to market without investing in expensive cloud infrastructure themselves.
With a go-to-market strategy solely channel focused, TelcoSwitch is not a provider that also has a direct sales team you could end up competing against. This ranks highly as a reason for losing business in the reseller and VAR world. Partners need to feel secure and empowered by their chosen platform provider – not endangered by them.
With the UCaaS industry reported to be worth $28.69bn by 2021 by Markets and Markets, new resellers are chomping at the bit and need to make an informed decision when selecting a partner.
TelcoSwitch portfolio
The tech portfolio itself features enough solutions to turn any new reseller into a powerful player in the as-a-Service markets.
The UCaaS offerings consist of CallSwitch Business and CallSwitch Lite which provides a core hosted voice and Unified Comms platform. When reselling the platform, resellers can also benefit from value-add services like auto attendant, conference rooms and call recording.
Natively, you can also expect integration with leading business applications like Salesforce, HubSpot and Microsoft Dynamics.
The CCaaS solution takes the shape of CallSwitch Contact Centre. This includes a core toolkit of call centre features, reports, dashboards managed controls and compliance options.
The third string to the TelcoSwitch bow is Communicator Meeting due in June 19. This is a Video Conferencing as-a-Service (VCaaS) style product which offers a great alternative to a full fat collaboration solution deemed too much for small businesses requiring access to video conferencing.
