Video is quickly becoming the new normal for communication.
Not so long ago, the only companies capable of leveraging video successfully were those with huge budgets and plenty of technical staff. Now, anyone can simply plug in a webcam or join a meeting from their smartphone.
Around 97% of employers say that they believe their digital transformation strategy has been accelerated by COVID-19. A significant part of this transformation comes from the rapid adoption of video communication. Around 30% of organisations worldwide embraced video for the first time during the pandemic.
Even after the chaos of the coronavirus begins to die down, video will continue to accelerate and support the path to digital transformation.
VCaaS Is Driving Digital Transformation
Video Communication as a Service (VCaaS) is opening the door for simpler video interactions between today’s team members. With video software, companies can easily give their teams quick access to video technology for collaboration, communication, and even customer service.
Before the pandemic began, 56% of CFOs were planning on investing in video conferencing systems to reduce the need for travel. Now, experts predict that video conferencing could replace voice calls entirely. Some of the ways VCaaS is driving better digital transformation include:
1. Improving Communication for Hybrid Workers
The hybrid workforce is likely to become the new normal for most business leaders worldwide. Today’s teams say that they want to be able to split their time between the office, and the “anywhere work” landscape. In this environment, it will be crucial for companies to maintain a consistent stream of face-to-face interactions between employees.
While emails and phone calls have the potential to support teams at some level, there’s an increasing demand for interactions that feel closer to face-to-face interactions. VCaaS can allow companies to deliver a reliable collaboration environment for teams. Through video, people can have visual conversations, where body language and facial expression are present.
The latest VCaaS technology often comes with things like screen sharing and presentation features too – allowing for a greater depth in most conversations. Video will simultaneously improve the quality of conversations between team members while allowing for the maintenance of company culture.
2. Supporting the Globalised Workforce
The rise of VCaaS doesn’t just support interactions between in-office and remote workers. Through video technology, it’s also much easier for teams to connect with specialists from around the globe. For unique projects that demand the input of an expert, VCaaS could be a valuable way to unlock new opportunities for teams.
In a world where many companies often struggle to access the talent they need for digital transformation, VCaaS could open the door to worldwide expertise. With video technology, you don’t need a specialist to be available on your doorstep to enhance your business operations. Companies can build the perfect team of workers with employees across the globe.
By leveraging video technology, conferencing, and other VCaaS solutions, companies can even bring in experts to guide their in-house employees through complex processes and teach them how to use new technology.
