All businesses have slow seasons. For many companies, this period happens during the hotter months in the year, where people have their minds set on sunny beaches and crisp ocean waters, rather than corporate growth. However, for today's business leaders, those sizzling summer weeks don't have to be a time of lost productivity and growth. Instead, they can be an opportunity to learn, evolve, and take on new skills.
Freshworks, one of the leading providers of business development software, recently announced the arrival of their brand-new summer school academy. The online academy builds on the existing heritage that Freshworks has in the industry, providing exceptional opportunities for personal and professional development in a host of tracks including customer engagement, IT and employee experience, and sales and business growth.
I caught up with Shaun Earey, the Field Marketing Manager of Freshworks, to find out more.
Tell Us About the Freshworks Virtual Academy
[caption id="attachment_22534" align="alignright" width="200"]
Shaun Earey[/caption]
As the field marketing manager of Freshworks, Shaun is responsible for making sure that the offerings that Freshworks provides are suitable and compelling for the UK and European market. He helps to drive the development of the project and curate content, too. Earey told me that the purpose of the summer school academy is to bring more productivity back to the summertime slump, ensuring that people have a chance to grow during any period of the year.
The Freshworks virtual academy is a digital learning platform that people can use to get inspired, develop their professional skills, and build new opportunities for their business. "It's an on-demand learning academy where you can get involved with learning something new. People in the summertime slump can start to use their time as productively as possible."
According to Shaun, there will be more than 50 learning videos to choose from depending on the track that you're interested in, with a handful of sessions available in Dutch, German, Spanish, French and Swedish too. The videos come from not just industry influencers, but market leaders like Twilio and Slack, so you're sure to get some exciting insights from whatever content you access.
What Kind of Format Can We Expect from the Summer School?
Whether you're looking for an opportunity to improve employee and customer experiences, or you just want assistance with business growth, there's something on the academy for everyone. Most importantly, the solution is fully on-demand, with sessions available to tap into according to your schedule.
"You can take this learning completely at your own pace. The videos are there to access from the 15th of July to the 15th of September, so there's no rush to get involved and finish your track"
Earey told me that in part, the sessions would be providing an overview of each track and its current trends, but they'd also be diving deeper into the topics too. "Each track will drill down into concepts on a granular level and offer some actionable advice for things you can do to grow."
The Freshworks summer school isn't necessarily part of the separate learning experience, the Freshworks academy. However, it does feature some content from the academy too and pulls together some popular content from the Freshworks portfolio. According to Shaun, the company is continuing to cater to the trend of "consuming things on demand," as people continue to search for learning that suits their schedule.
