Video conferencing is a communication concept that’s gaining popularity at record speed. In recent years, professionals and consumers alike have begun to discover the power of video for mimicking face-to-face interactions in a digital-first environment.
Even before the COVID-19 pandemic hit in 2020, companies were already beginning to invest in video conferencing tools as a way to cut down on unnecessary expenses and travel. Now that more employees need to remain outside of the office, video is more essential than ever.
Alongside companies like Zoom and Microsoft Teams that are adding new functionality to their existing video tools, innovative new brands are beginning to appear too. The mmhmm app is an example of one of the most recent additions to the market.
A Custom Video Conferencing Experience
According to the creators at mmhmm, the pandemic forced a lot of companies into an environment where they were completely reliant on video chat. Although many organisations began to see video as a necessity, many still weren’t full comfortable with the experience available on the market.
Suddenly, everyone became talking heads in a box, and some groups began to lose their sense of connectivity with colleagues. With mmhmm, organisations can invest in more immersive experiences that make conversations feel a lot more special. Features include:
- Immersive virtual rooms and backdrops
- Show content “over the shoulder” for better insights
- Team up with remote partners and present information at the same time
- Share recordings with people who couldn’t attend
- Educate and entertain with brilliant content sharing
Although the mmhmm app is currently in Beta mode, it’s still capturing attention at an incredible speed. The company is frequently working on new features and capabilities to make life easier for teams. This includes the recent “copilot” feature for conduction presentations with a team member. Twitter co-founder, Biz Stone, is a fan:
Awesome new stuff from @mmhmmapp! https://t.co/Kpt9C9I1jo
— Biz Stone (@biz) August 7, 2020



