In a world where customer experience is everything, clients are exploring more ways to reach their audience. MessageBird, a software company dedicated to helping companies navigate the omnichannel landscape, is taking advantage of this evolving trend.
MessageBird’s founder, Robert Vis, said that there’s been an incredible transformation in enterprise communications. Companies are moving away from basic calls and emails to begin exploring apps and other tools. A world full of things like Airbnb and Uber is driving us into the future.
According to Vis, after a decade of growth, MessageBird feels ready to IPO.
This will be a bold move for the communications company, has few businesses have been brave enough to hit the stock market since the COVID-19 pandemic altered the economy. EU companies have raised about $5.8 billion during 2020, which is a decrease of 35% from 2019.
Preparing for the Stock Market
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Robert Vis[/caption]
MessageBird would be following Twilio, its US competitor into the market. The company had a value of $1.23 billion when it listed 4 years ago. Now, Twilio is worth $30 billion. Twilio’s share price also doubled during COVID due to an increased demand for digital communication products.
As more companies depend on online services to remain connected to customers, like Zoom and WhatsApp, many companies are seeing the benefits. Gartner, the leading analytics company, published a report in August. According to Gartner, the communication platform as a service market, or CPaaS, is in a “gold rush”.
Companies like Twilio and MessageBird give companies in the midst of digital transformation more freedom. Businesses can add a couple of lines of code to a website or app, and access real-time conversational features. Customers can email, text, or call to access support teams. The tools are convenient and easy-to-use for end-users too.
MessageBird is also ensuring that no matter which platform companies use, business customers don’t need to repeat their security phrases or explain inquiries to various agents several times. This leads to better customer experience overall. The solution works directly with mobile phone carriers, and it helps companies to equip themselves for sending 2-factor authentication codes.
Additionally, companies can also access features like one-time passwords for security to prevent fraud and other issues.
Transforming the New Market
According to Vis, succeeding in the new marketplace isn’t the same as just being active on WhatsApp and using other tools. The tough part for most organisations is figuring out how to integrate everything into the same workflow.
