Microsoft's Bing AI will be added to Google Chrome in a compelling twist to the browser wars.
Bing AI was previously limited to Microsoft's Bing search engine and Edge browser.
A Microsoft Bing blog wrote:
Bing Chat and Bing Chat Enterprise are now supported in the Chrome desktop browser (using the latest Stable Channel update) for Windows, Mac, and Linux. Support for other browsers on desktop and mobile is forthcoming."
Microsoft introducing the ChatGPT-powered Bing AI to Chrome could be interpreted as one of, or both, Microsoft extending a collaborative olive branch to competitors and attempting to present its well-received AI product to as many potential consumers as possible.
The power of ChatGPT behind Bing AI has been a boon to Microsoft's search engine — and to Edge, which has spent much of its lifetime overshadowed by Chrome, Google's market-dominant product that possesses the most users of any browser.
Microsoft has struggled to attract users to Edge for years, so opening up the services of Bing Chat and Bing Chat Enterprise to Chrome users could be a clever PR move, immediately showcasing its qualities for a substantially larger audience than if it was limited to Edge.
A Big Week for Bing AI...
Microsoft also launched support for Bing Chat Enterprise in the Windows Copilot Preview this week.
Through the Windows Copilot panel, eligible enterprise customers can now access Microsoft's security-conscious, business-targeting AI-powered productivity tool, Bing Chat Enterprise. However, customers must be part of the Windows Insider Dev Channel to access the Windows Copilot Preview.
In July, Bing Chat Enterprise was made available in preview on Bing.com and the Edge sidebar. Businesses with Bing Chat Enterprise enabled on Bing.com do not need to take further action to turn it on in the Windows Copilot Preview.
