How well do your customers know their customers?
What are their buying behaviours and their user preferences?
When is the best time to talk to them, via which channel and in what way?
In today’s modern, 24/7 marketplace, the answers to these questions can be potent differentiators.
They can provide end user enterprises with the golden nuggets they need to maximise every aspect of the customer relationship; from building rich profiles and designing effective engagement processes, to driving productivity efficiencies and enhancing security.
Mobile Intelligence - the sum of all that brilliant data – is derived from the clever analysis of mobile phone usage.
And enterprises smart enough to capitalise are discovering just how powerful it can be.
“In a mobile-first world where personalization and personalized engagement are the buzzwords of the day, the mobile device is quickly becoming one of the most powerful data sources for enterprises looking to understand more about the behaviours and attributes of their customers,” says Sanjin Vlahovic, Head of Mobile Intelligence at leading provider of global omnichannel communications solutions Mitto, whose own direct and wholesale mobile intelligence solution helps do just that.
“With data points including the online or offline status of mobile numbers, what mobile network the number is associated with, and portability and roaming status, there are multiple ways that enterprises can use the data to enhance customer engagement.”
The use cases are indeed compelling.
Customer Profiling – for example, understanding how often a consumer changes their mobile contract – can help inform levels of brand loyalty.
Time Sensitive Communications – using mobile intelligence to optimize SMS routing - ensures mobile messages get delivered in as near-real-time as possible in the most cost-effective way possible.
For example, financial institutions who use SMS to convey time-critical communications like fraud alerts or account balance alerts can be assured that not only are their messages getting through to the right people, at the right time, but that they are also being delivered via the most efficient routes.
