Pan-European distributor Nuvias UC has acquired unified communications distributor Alliance Technologies of Germany.
The move will expand Nuvias UC's channel reach across the DACH (Germany, Austria and Switzerland) region.
Founded in 2001, Alliance Technologies focuses on a number of markets, that include all-IP services; PBX to Teams or Zoom migration; UC equipment for individual workspaces, home working and conference rooms; certified Zoom Phone integration and Microsoft Azure cloud services.
Alliance also offers customer care and contact centre services. Nuvias UC's key partner vendors include Zoom, Poly, Yealink and Logitech.
In June 2020, Nuvias UC sealed a European distribution partnership with Zoom, which came with master agent status. As part of the deal, the distributor announced the availability of Zoom Room bundles consisting of compatible video hardware from Poly, Zoom licenses, plus white-labelled installation and support services.
Zoom was the first vendor within a new master agency business model for Nuvias UC, with channel partners acting as sub-agents on a referral basis rather than using a direct resale model.
Nuvias UC CEO Jeremy Keefe said of the acquisition:
