CPaaS, or Communications Platform as a Service, is one of the most exciting solutions available in the comms landscape today. By 2022, the environment is expected to be worth £10.9 billion.
Building on the growing demand for flexibility in the marketplace, CPaaS uses the flexibility of a cloud landscape to deliver connectivity between people, objects, applications, and more. The solution is about transforming day-to-day operations with a more aligned flow between all aspects of the business. As businesses from all backgrounds continue to search for more versatility in the communication world, CPaaS is growing more popular than ever.
If you’re thinking of diving into CPaaS in 2020, then the following tips will help you to get started.
1. Know the Benefits of CPaaS
The first step in properly embracing any technology, is knowing why it’s valuable. Until we had the option to access communication platforms as a service, building a custom environment for UC&C was practically impossible. Companies were forced to seek out complex developer strategies and spend extra on advanced software and hardware.
Today, CPaaS means that anyone can quickly and easily build the technology stack that’s suitable for them, with the opportunity to evolve and transform at any pace. Through SDKs and APIs, there’s no limit to what you can accomplish with your communications strategy.
2. Learn about APIs
One of the most valuable components of the CPaaS landscape, is the growing presence of APIs, or application programming interfaces. These tools provide companies with low-code and low-cost ways to break down the walls around their communication stacks. As companies like Twilio and Nexmo continue to deliver easier marketplaces for API solutions, companies can embrace a pay-as-you-go solution for building the perfect UC landscape.
Communication APIs are set to become the backbone of business communications in the ever-evolving landscape. Companies will need to fully understand these tools if they want to embrace the communication strategies that will delight their customers.
3. Know Your Market Leaders
Many leading communication companies are beginning to dip their toes into the waters of CPaaS, realising that a flexible and scalable communication stack is a must-have for many brands. From ALE and MessageBird, to Twilio, Bandwidth and Vonage/Nexmo, organisations have plenty of options to choose from when selecting the solution that they need.
Remember, it’s important to examine the marketplace with a focus on the specific features that you’re going to need from your CPaaS solution. For instance, many CPaaS companies offer:
- SIP trunking connectivity for number inventory and provisioning
- Number porting services
- White labelled CPaaS for resellers
- Advanced customer support and services
- A range of customisable APIs
4. Plan a Smooth Transition to CPaaS
Selecting the right provider in the CPaaS landscape will help to encourage a better transition into the landscape. For instance, one of the things that all companies will need to consider, is stability. Search for a provider that can give you the perfect blend of security, data protection, and redundancy built into their system.
Additionally, ensure that you have access to thorough documentation that will help your developers to overcome any obstacles that they might encounter when implementing your new tools. Some CPaaS providers may offer additional training and provisioning support to help you begin launching your new custom-made communication stack.
