Patrick was joined by special guest Jeff Epstein, VP of Product at Comm100.
Jeff tells Patrick that as technology has improved and more innovation has entered the realms of customer service the amount of customer data that organisations have to hold has increased vastly. This increase in data retention places a greater burden on organisations to ensure that customer security and privacy is maintained.
"As customer experience became more technologically enabled, that really brought the security question to the surface"
"What are customers doing to protect themselves and what are brands doing to keep data private and keep data secure."
There have been various high profile data sovereignty cases globally and this has raised awareness within consumer markets. Jeff explains that the number of security threats has increased with the latest developments in technology being used in a malicious fashion. This has also been heightened by changing consumer demands in terms of communication methods. Customers want to be able to contact organisations through a variety of means at all times.
"Customers want to connect with brands wherever and whenever they need. Really only digital channels like live chat and text messaging can meet those expectations."
This shift in consumer demand has increased the number of communication routes and therefore businesses now have to protect and secure a wider spectrum of channels. Digital omnichannel communication offer consumers more flexibility in terms of their preferred contact with a business and this has become a crucial factor for those organisations who want to provide the most convenient and effective service.
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Jeff Epstein, Comm100[/caption]
