In today's business world, if a company wants to make a name for itself, thought leadership is one of the best ways to go. The folks at PCI Pal seem to know this very well, as they've been streaming their very own podcast over the past six months.
The podcast, straightforwardly titled Secure Payments, deals with all the latest and most relevant issues in payment security, compliance and Customer experience. It offers valuable guidance and intriguing discussions to listeners, covering different industries and hosting a variety of expert speakers.
Educating Listeners while Offering WFH Entertainment
The Secure Payments podcast was first conceived in December last year, in the midst of lockdown. The team at PCI Pal thought it would be an engaging way to provide some much-needed entertainment to people working from home, while offering some truly valuable payment security insights.
"With many of us suddenly working from home, the idea behind the podcast was to bring secure payments and data security insight and entertainment to lock-downed listeners whilst working away at their desks or doing household chores over their lunch hour," shares Jane Goodayle, SVP Global Marketing at PCI Pal.
PCI Pal found this medium to be an ideal way of connecting with their clients and partners during these unprecedented times and got over the webinar fatigue that quickly ensued in the first few months of lockdown.
"The number of people tuning into podcasts each month is rising, and we saw this as an opportunity to connect with our audience in a way they are clearly beginning to prefer"
Secure Payments has proved to be a hit among listeners, with thousands of streams since its launch in December.
From PCI DSS to Environmental Concerns
Throughout its six month of podcasting activity, PCI Pal have been uploading fresh episodes of Secure Payments once or twice a month, much to the satisfaction of their listeners. Topics range from cloud compliance and the Payment Card Industry Data Security Standard (PCI DSS) to must-have agenda tips for CISOs, post-pandemic payments and CX. And there's more to come.
