Putting cost front and centre of your offer can be a hard call to make.
It can be interpreted as one dimensional. Unsophisticated. Even brash.
And yet, with a post-lockdown squeeze on procurement budgets of all sizes – and a V-shaped economical bounce-back to (hopefully) deliver – cost is key.
It’s key for end user businesses keen to capitalise on improved ways of working forced upon them by the pandemic but now here to stay.
And it’s key for channel resellers eager to support customers in their technology-driven recovery.
Functionality, quality and service are, of course, up there too.
But for many, price is where the conversation often starts.
And if, between you, you and your partners have ALL those bases covered, you’re in good shape to succeed.
Global value-for-money digital accessories provider Trust makes no bones about its compelling price-point appeal.
On average, it is around 20-30 per cent cheaper than other brands and prides itself on a no-nonsense, no frills approach.
But it is also fully committed to ensuring that its specialist teams provide the right advice, the right products and the right support.
“The starting position is very simple – good products at a great price,” says Trust’s Head of B2B EMEA Craig Hill.
“Our channel-based go-to-market model depends on our resellers being able to achieve the right level of margin, so we focus strongly on value for money. We believe that kind of honesty is important.
“But we provide a dedicated B2B product range that is only sold into the channel and we have sales and marketing teams with real expertise, not only in the technology itself but also in the specific challenges which exist in different countries.
“Taken together, we believe those are the components of a really strong proposition for our customers AND their customers.”
With a range containing over 800 products, Trust is able to provide pretty much all of business’ technological needs.
But pandemic-enforced new ways of working – and the hybrid office/home model likely to become the future norm – has inevitably intensified the focus on collaboration tools, in particular video cameras.
Trust’s affordable plug-and-play 4K-resolution ‘Iris’ camera is ready to use just 60 seconds after being taken out of the box.
