Over the last couple of years, the way we work has changed significantly. Teams around the world have had to discover new ways of staying productive and efficient in a distributed world.
Concepts like hybrid work jumped from 13% to 24% in the UK between the months of February 2022 and May 2022 alone. Professional Services brands have embraced a whole new strategy for connecting with clients and aligning teams. Fortunately, tools like Zoom have emerged to make this transition as simple and seamless as possible.
When one of North America’s most significant Salesforce application development and consulting firms began feeling the impact of the pandemic, they turned to Zoom for assistance. Here’s what happened when Traction on Demand (ToD) embraced the idea of video-first communications.
Discovering a Demand for New Communication Solutions
Traction on Demand is currently one of the largest Salesforce application development and consulting firms in North America. This innovative Professional Services group is committed to providing companies with the support, guidance, and expertise they need to leverage state-of-the-art CRM tools. The ToD brand works hard to ensure every investment is transformative for each business.
With Traction on Demand, companies get assistance with not only implementing the Salesforce platform but also building strategic plans for leveraging their investments and achieving outstanding organisational goals. ToD provides unique application development services too, creating cross-platform and stand-alone SaaS solutions for business insights.
Using a people-centric approach to operations, ToD envisions a future where every organisation can achieve new levels of success with the Salesforce ecosystem. Part of the company’s strategy revolves around the use of high-value video communications. Video solutions enable the company to create tight-knit, collaborative teams with excellent communications in regions throughout Australia, India, Canada, and the US.
In recent years, as the organisation’s growth continued to accelerate, the company discovered a new demand for an enterprise-level communication solution, primed for scalability. That’s when the business turned to the services offered by Zoom.
Creating a Dynamic Workplace Environment
According to the Director of IT for Traction on Demand, Kevin Wood, the company has been a video-first organisation from day one. However, the solution the company had in place a couple of years ago was beginning to struggle to meet requirements as the business began to grow. The team needed something more robust, straightforward, and scalable.
ToD supports a dynamic and modern IT environment in-office, where employees can access real-time support to ensure their systems and devices are working as quickly and efficiently as possible. However, when the pandemic pushed all of the brand’s employees into remote work, the group needed a new way of delivering this same level of support.
According to Wood, it was challenging to figure out how the team could deliver consistent IT support to more than 800 employees when everyone began working from home. Though the team had a fantastic set of walk-up stations in office where employees could bring their laptops straight to an IT professional, this wasn’t an option during the pandemic.
In the search for an effective solution, ToD tried a number of services from leading meeting and video conferencing providers. However, it wasn’t until the team embraced Zoom that it began to see real results. The company noticed a multitude of other business leaders adopting Zoom and found even customers and partners would expect to use Zoom for meetings.
Achieving Success with Zoom
After a little research, Traction on Demand confidently decided to implement Zoom Meetings and leverage the platform’s dynamic feature set, ease of use, and integration capabilities with Salesforce. According to Wood, the brand had used Google and Microsoft products in the past and found many deals allowing them to use video as part of those bundles.
