I was lucky enough to attend the Cloud Communications Summit in London this year, an event hosted by Cavell Group designed to provide a vendor-neutral space for people to talk about cloud communications. After the Cavell Group's opening keynote speech, various vendors took the microphone to talk about their approach to communications in the cloud.
Patrick Joggerst, the CMO and EVP for Business Development was the representative for Ribbon Communications, a global tech company with decades of experience delivering innovative solutions to the marketplace. Here, we'll look at just some of the elements that Patrick discussed during his cloud and "enterprise transformation" speech.
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The Successful Genband/Sonus Merger
The first thing Patrick discussed when he took the stage was the success of the Sonus Networks and Genband communications merger that gave birth to Ribbon Communications. The merger was announced in May of 2017, and completed in October, bringing together two companies at the very cutting edge of real-time communication and cloud technology.
Patrick noted that the merger had been very straightforward. Both platforms were primed for consolidation, and the resulting Ribbon Communications company connects the strengths that Sonus had to offer for real-time virtualisation, security, and SIP, with the power Genband had in UC, networking, and mobility. The merged brand is now a publicly traded company, ready to invest in R&D and innovation in the years ahead.
To define Ribbon, Patrick explained that the organisation is currently focused on "enterprise transformation". He commented that moving into the IP world is a difficult process, and digital transformation (DX) is something that takes a long time when done properly.
Leading the Way for Enterprise Transformation
Ribbon Communications are leading the way for enterprises ready to transform their infrastructure in a way that's powerful and sustainable. Large companies with workers across the globe, according to Patrick, need a solution that allows them to innovate on top of their existing investments.
"Many of the larger companies we're working with are rationalising their investments in PBX systems from a variety of brands with a thoughtful plan for transformation. It's about knowing what you have, and where you want to go while making the most of the infrastructure you already have."
One of the most recent transformations completed by Ribbon Communications took place at The Pentagon. Patrick shared details about how the company had removed many of the old legacy systems in The Pentagon and replaced them with next-level technology over the course of two weekends. "It was basically a brain transplant, taking out legacy equipment and reducing the technology footprint dramatically."
Over a very small amount of time, Ribbon was able to make the transformation quickly, and effectively, without spending a great deal of money.
New Offerings from Ribbon Communications
Patrick suggested that many of the larger customers Ribbon Communications has today want to make sure that they can take back their network and customers in a thoughtful way. Financial sectors are looking for data protection, while other industries are focusing more heavily on analytics and collaboration.
