In the channel, mutuality has the power to transform the fortunes of partnered businesses.
Whether it’s a technological step-change, an innovative new product, or a reinvented route to market, the channel always seems to pull off its favourite trick of delivering marginal gain for everyone.
The latest rabbit out of the hat?
Leased hosted telephony.
For the reseller it’s an opportunity to turbocharge (and lock in) long-term profit.
For the end user, it’s an opportunity to better-leverage cash flow AND benefit big from bottom line-boosting tax efficiencies.
Oh, and for the vendor, it’s an opportunity to put together a proposition so compelling that it almost sells itself.
For the reseller, it works like this: purchase a lifetime SaaS licence from a provider interest-free over, say, 36 months; then lease it via a bespoke white label leasing agreement to your end user customer as part of your wider managed service offering.
Once you’ve washed out your initial purchase cost, you’re into solid and predictable profit each month forever going forward, that can be reinvested in delivering innovative products to your customers.
Plus, as the licence is transferable, you get to re-sell it elsewhere if the customer fails to renew or, worse still, goes out of business.
For the end user customer, it’s just as appealing – just for different reasons.
For them, leasing helps with cashflow and provides a secure-yet-simultaneously-flexible alternative to outright licence ownership; plus they get to write off the whole investment AND off-set all of the monthly lease payments against their corporation tax bill.
Post-pandemic – with many organisations large and small needing to tweak their communications functionality whilst at the same feeling nervous about large-scale capital expenditure – it’s a classic example of the channel stepping up to the plate.
“There has never been a better time to be in the market and leasing represents a brilliant way of maximising the opportunities that exist,” says Paul Gibbs, Sales Director at UK-based hosted telephony provider MyPhones, which is investing heavily in a pioneering new scheme that is as innovative as it is appealing.
It is offering leased lifetime licences to all aspects of its feature-rich hosted telephony platform on three-year interest-free terms, with the first payment deferred for a month.
It has partnered with UK-based B2B financing experts Tower Leasing to include the provision of easy-to-process white labelled customer leasing agreements, simplifying paperwork for resellers and end customers, eliminating the need for separate lease documents.
And later this month MyPhones will begin offering new resellers a free ‘Business Start Up Fund’ of £20,000 worth of leasable lifetime licences.
