In the age of digital transformation, where new methods of working appear almost regularly, businesses are frequently investing in new and enhanced technology. With tools for collaboration and integrated communication, organisations can ensure that their people stay connected and productive wherever they are.
However, as any company involved in adopting a new software strategy will know, there's more to implementing new technology in the workforce than merely rolling out the latest software. Sometimes, no matter how compelling the programs are, they can still fail to deliver significant results because of issues with adoption.
Fortunately, Sauriga, a company created by the previous CMO of Natilik, Rory Tempest, is here to help. This business was designed from the ground up to help drive end-user adoption in the UC, collaboration, and software space. With a unique framework of behavioural psychology, digital training and change management strategy, Sauriga has the power to eliminate a considerable industry pain point.
Where Did Sauriga Come From?
Designed to tackle the issue of user adoption in various business environments, Sauriga is a compelling new solution in the UC market. According to Rory: "I spent the last 12 years working with a variety of different UC providers, going from starting my trade as a new business sales guide to working as CMO. I've been selling to and working with a range of companies."
"What I saw was that the technology available today can do amazing things in changing the way that people work, but end-user adoption is still an issue"
Tempest told me that no matter how fantastic the technology available is, adoption tends to still be a problem for many companies. People won't automatically use the tools that their business leaders invest in. As Rory put it, it's not a technology challenge; it's a people one.
Sauriga was designed as a customer success agency to work with end customers and partners to drive greater levels of adoption in the collaboration, communication, and software space. "We've set about trying to understand why people aren't using tech. It's about implementing change at an individual level, rather than a tech level."
What Kind of Technology Are You Focusing On?
[caption id="attachment_19788" align="alignleft" width="150"]
Rory Tempest[/caption]
While Sauriga is currently focusing a lot of their efforts on collaboration and communication adoption, the business also sees broader reaching opportunities too. Rory noted that the company sees a lot of adoption problems in the collaboration space today, where people are deploying multiple software solutions at the same time as part of their UC integration strategy. As such, the Sauriga brand is looking to help agents work together in ways that they haven't considered before.
"A lot of the strategies that we use are based on working heavily with behavioural psychologists. We provide our solutions based on the idea that not all end-users are ready to adopt technology at the same rate. This means that companies need to understand each person's susceptibility to change on a deeper level."
