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In this UC Today interview, Marcus Law speaks with Mark Bunnell, COO and Co-Founder of NUWAVE Communications, about why traditional unified communications onboarding is no longer fit for the modern cloud communications market.Mark explains why partners and service providers need to rethink onboarding as more than a provisioning task. As customers expect faster, clearer, and more branded activation experiences, manual setup processes, number management issues, and heavy support involvement can create friction before users see value.
