SIPPIO has unveiled a new lineup of service tiers – Lite, Plus, and Pro – designed to give partners and customers greater flexibility as the UC landscape continues to evolve.
The move reflects both the company’s channel-first growth strategy and emerging market dynamics.
From Calling Provider to Communications Enabler
Historically, many partners have seen SIPPIO as the easiest path to enable calling in Microsoft Teams, Zoom, or Webex.
But as customer expectations shift, the company is broadening its scope from “just calling” to becoming a full communications provider.
“Customers have already bought their next phone system,” said Steve Forcum, SIPPIO’s Marketing and Channel Chief.
“They just haven’t turned it on yet. Our job is to help partners evolve by adding the missing pieces – calling, texting, faxing, and contact center – to the platforms their customers already use.”
The new service tiers are designed with this evolution in mind:
- Lite gives organizations an easy entry point to enable calling quickly and reliably.
- Plus builds on that with added features and integrations for growing needs.
- Pro unlocks advanced capabilities, supporting more complex enterprise requirements across hybrid ecosystems.
This tiered approach allows partners to meet customers where they are in their digital journey, while providing a clear upgrade path as requirements mature.
Cavell Research: Best-of-Suite Is Outpacing Best-of-Breed
Insights shared during SIPPIO’s recent Fleet Week digital conference underscored the importance of this strategic pivot.
Patrick Watson of Cavell noted that enterprises are increasingly moving away from best-of-breed procurement models and instead adopting best-of-suite strategies.
