As digital transformation continues at an accelerated pace and preferred methods of engaging customers evolve, the average company is leveraging a broader range of communication channels to do business. This includes email as well as a mix of mobile, text, social media and collaboration tools.
Supporting this expanded mix of communications types is crucial for businesses to maintain the best possible customer experience, but it's not without its challenges. Governance and regulatory demands for customer communications are dramatically increasing, and organizations must possess adequate visibility into their communications data across every channel.
Smarsh, a leader in the compliance landscape, created a platform specifically designed to help companies unify their insights, track important communication signals, and analyze essential data. Here's everything business leaders need to know about the Smarsh Enterprise Platform.
Smarsh Enterprise Platform Review: The Features
The Smarsh Enterprise Platform is an end-to-end SaaS solution designed to address the unique needs of current compliance programs. The comprehensive ecosystem delivers a centralized environment for management and governance across over 100 communication types and various channels, such as instant messaging, voice, email, and mobile chat..
According to the Chief Product Officer of Smarsh, Goutam Nadella, the enterprise-grade AI platform was designed to offer the agility businesses need in a changing landscape. With the Smarsh Enterprise platform, companies can support modern work practices, reduce time spent on complex auditing processes, and boost their chances of spotting risks sooner.
The key features of the Smarsh Enterprise Platform fall into several key areas:
- Capture: The Smarsh Capture solutions support the collection and management of communication data across more than 100 channels. Capture coverage extends across well-known platforms like Reddit, Zoom, Slack, and Microsoft Teams. Smarsh natively captures and manages communications from every channel to ingest and enrich content. Open API infrastructure also allows the capture of any custom channels that are not natively supported by Smarsh.
- Archive: With the Smarsh Enterprise Archive, companies gain a comprehensive, compliant storage solution, allowing for the most effective communication retention processes. The petabyte-scale archive is designed to comply with directives from regulators like the FCA, SEC, FINRA and IIROC while at the same time providing the tools to manage data privacy requirements like GDPR and CCPA. This solution meets the most stringent regulations for data retention and immutability to keep companies safe. End-to-end reconciliation provides users complete visibility into the volume of data captured from each environment, and managed retention means customers can store data by use case.
- Warehouse: The Enterprise Warehouse exists at the heart of the Smarsh Enterprise Platform. Featuring an agile elastic infrastructure and exceptional flexibility, the Enterprise Warehouse allows for complete control over retention periods. Users can benefit from data lifecycle management, short retention periods, and scalable storage.. According to Smarsh, the solution can help to reduce retention costs by 50% by reducing dependence on disparate systems.
- Conduct: The Enterprise Conduct system from Smarsh allows business leaders to take their strategies for supervision and surveillance to the next level in today's complex workplace. Using modern artificial intelligence and machine learning, "Conduct" reduces the noise in workflows by as much as 95 percent and reveals valuable insights into business operations.
- Discovery: Enterprise Discovery from Smarsh supports demanding legal workflows of early case assessment and legal holds. Featuring a fast search engine, your teams can collect, refine and export a concise set of communications to meet legal requirements without exposing new risk. . All data is retained in the channel's native context and format.
The Benefits of the Smarsh Enterprise Platform
The Smarsh platform is a robust solution for companies searching for effective ways to analyze communication signals and maintain compliance in an evolving landscape. As hybrid and remote work practices continue to evolve, the volume and variety of data businesses collect and retain are transforming. As the latest solution in communication intelligence, the Smarsh Enterprise Platform enables companies to identify risks across a multitude of communication channels.
