When it comes to communication solutions, simplicity is king, and that's why organizations are returning to SMS to communicate with end users. With its ability to provide personalization, automation, and a 98 percent open rate, companies are using SMS integrations to drive huge profits and transform the customer experience.
“It's about simplicity, immediacy, and convenience – a person’s phone pings with an SMS and they just tend to open it,” says Jimmy Nimo, Senior Software Developer Manager at Amazon Pinpoint, which enables the sending and receiving of billions of texts a year.
“If it needs action, people tend to take that action right away. That’s a level of effective two-way engagement that is almost impossible to achieve via any other communication channel.”
Crucially, because texts are sent to specific mobile phone numbers, senders can be confident that they are communicating directly with their intended human recipient. They are also operating system, device and screen-agnostic, meaning texts are always displayed in an entirely standard format. And, crucially, Amazon Pinpoint ensures that messages are sent in a way that complies with the rules of recipients’ countries or regions.
All of that represents a significant engagement opportunity for organizations and enterprises that either need to communicate important calls to action or want to catch consumers’ eyes with marketing messages and/or share web links.
For example, in the case of Amazon Pinpoint customers in particular, they are able to send campaign-based messages to targeted groups as well as direct messages, such as appointment confirmations, order updates, and one-time passwords.
Messaging routes are optimized for the highest deliverability in more than 200 countries and regions around the world; dynamically picking the best route to each destination number, and automatically switching to different routes if delivery failures occur.
Delivery receipts inform the sender of messages’ status, automatic opt management functionality enables recipients to reply with the word “STOP” if they do not wish to receive messages in the future, and a Phone Number Verification feature corrects data entry errors and cleans up customer phone number databases.
