A reliable set of integrations might ensure all-around advancement for partners, customers, and providers, Soluno Group's Chief Product Officer, Johan Dalström (pictured, above), told me. He shares, the company works on new integrations and says its currently working on developing experiences for Teams users.
"We're also looking to expand the number of integrations to CRM providers, based on customer demand"
When Soluno runs into new CRM systems, and customers need them, the UCaaS provider says it is agile and quick to provide integrations - which is key in the enterprise comms industry - if you want to be successful in the long run.
"Our integration strategy is a key part of our success as a UCaaS provider. We want to be relevant now and in the future. The same goes for partners. They cannot sell an unnecessary solution, nor will customers gain any value from one." On the other side of the pasture, partners will not prosper in selling the offering. Does the system add value to their everyday lives? Make things more simple and efficient? Provide better customer experiences? These are significant concerns, according to Dalström.
He says integrations could mean the difference between the successful implementation of a UCaaS solution and one that falls short. "Given where we are today, I do not think a strong strategy consists of developing everything yourself." Long-term, he says, this is not sustainable and could lead to mediocre experiences.
Soluno sees high demand for integrations, as most UCaaS providers do, and says some less obvious integrations are still important. The ones not aimed at end-users, but they do, he adds, play a key role in the business process. Such integrations are some of the most relevant ones that should exist, uniquely for partners.
