8x8, the leading provider of cloud communications and customer engagement solutions, today announced that independent market research firm Synergy Research Group named 8x8 as the global leader for the eleventh consecutive quarter for subscriber seats in the combined midmarket (101-1000 users) and enterprise (1001+ users) segments of the Unified Communications as a Service (/unified-communications/ucaas) market, which is defined as cloud telephony, conferencing, collaboration and messaging. The Synergy UCaaS Firmographic Market Tracker, which was published on January 18, 2018, found that 8x8 had 32.3 percent more midmarket and enterprise subscriber seats than the second-ranked vendor in the category.
“In 2017, cloud was the new normal. Major barriers to cloud adoption for midmarket and enterprise companies are now almost a thing of the past with previously perceived weaknesses such as security now often seen as strengths,” said Jeremy Duke, founder and chief analyst at Synergy Research Group.
“Traditionally, UCaaS served mostly smaller sized organisations, but the two fastest growing market segments are UCaaS deployments with over 100 and 1,000 seats, which collectively are growing at 36.8 percent year over year in terms of subscriber seats. 8x8 in 3Q 2017 maintained the largest subscriber base in this growing segment.”
According to the report, 8x8 and the 8x8 Virtual Office cloud communications solution, have the highest market share among all vendors in the midmarket and enterprise segments for subscriber seats at 24 percent.
