In recent years, the cloud has emerged as perhaps the ultimate enabler of richer, more agile communications. Only on the cloud can companies access the scalability and versatility they need for rapid innovation and transformation. 74% of CFOs believe that cloud strategies will have the biggest impact on their business operations in the age of DX.
Like any revolution throughout history, the path to cloud has its hurdles. Notably, as the benefits of cloud continue to emerge, many organisations have remained loyal to their on-premises, on-the-ground solutions for communications.
Cavell's recent report into European Cloud Communications demonstrates the current state of our multi-national transition into new technology.
The Latest Cavell Research on "Cloud"
The Cavell Group, a leader in business research and transformative insights, recently published their European Cloud Comms study. The report suggests that by 2021, we will see more than 20,000,000 cloud users across Europe - approximately double the number of cloud adopters in the EU today.
This is great news for advocates of cloud, and more evidence to support the idea that cloud computing popularity is accelerating in the age of digital transformation. Cavell believes that one of the many reasons for the rising adoption of cloud will be the trend of globalisation. In recent years, communities across the world have begun to reject the idea of geographical borders, with businesses spreading across nationalities and timelines to deliver next-level services around the world.
Many service providers are now following suit, seeking to offer their solutions throughout various European companies at once. For many, this phenomenal growth comes from merges and acquisitions, explaining the climate of consolidation that we've seen ever since the beginning of 2017. Countless large and mid-sized companies have begun to join, combining their strengths to suit an ever-more demanding marketplace.
Combine this trend for globalisation with the rising demand for things like remote working and the digital workforce, and it's easy to see that cloud is the ultimate enabler of next-level business experience. What's more, the adoption of SD-WAN has further catalysed the enablement of new cloud services.
So, what's the problem?
The Only Way Is Up? Maybe Not!
Unfortunately, while there are groups out there that are keen to adopt the rapid acceleration of cloud and take advantage of the innovation that scalable and flexible technology can bring, not everyone shares this passion for cloud. Indeed, Cavell's research showed that the popularity of cloud is focused in more mature markets like the UK and Holland, where innovative technology is a driving consideration in the growth of many businesses.
