Video conferencing technology is far from a new concept in for business buyers in 2023. For years now, organisations have been relying on video to reconnect teams, improve collaboration, and enhance productivity.
While the rise of remote and hybrid work has accelerated the adoption of video technology, demand for more immersive conference experiences has been growing for some time.
Studies show around 99% of employees believe video conferencing improves the quality of their communication experiences. What’s more, 90% of people say video makes it easier to share information, and 89% say it reduces the time involved in completing tasks.
Despite this, there are still a number of companies around the world that have yet to implement their own strategy for video communication and collaboration. Here are some of the key reasons why every business should invest in video conferencing software moving into 2023.
1. Video Strengthens Communication
Connecting over the phone or via instant messaging may be fine for some conversations. However, for real, immersive, and collaborative interactions, few tools are more effective than video conferencing software. Unlocking the power of video for teams means employees can access all of the contextual information they need during a discussion to make the right decisions.
Many business leaders agree that around 70% of our communication is non-verbal. Video allows us to better understand our colleagues, customers, and contacts, by providing access to gestures, facial expressions, and body language. Video conferencing doesn’t just mimic the components of a face-to-face interaction, it also comes with a variety of tools to enhance conversations.
A video collaboration tool can allow users to share their screens, files, and other information while talking with colleagues, to provide access to endless useful information. The same solutions can also reduce the risk of misunderstandings and confusion, with real-time transcription, multi-language translation, and instant recording.
2. It Saves Time and Money
Video conferencing is efficient. Implementing video conferencing software into a business environment means companies can instantly launch powerful, engaging meetings, webinar sessions, and events with minimal initial investment. With video, there’s no need for employees to travel long distances to connect with subject matter experts, stakeholders, or colleagues.
In fact, 47% of companies say video has helped to reduce travel costs in their organisation by around 30% or more. Not only does this reduce the outgoing expenses of today’s brands, but it can also help them to adhere to the latest standards for sustainability. After all, driving to a meeting one hour a way can use the same electrical power as around 1,000 hours of web conferencing.
With video conferencing software, there’s also less stress and strain involved in bringing staff members together from multiple distributed locations around the world. Built-in calendar tools with AI technology can suggest the perfect meeting time for each employee, based on their availability, time zone, and various other factors.
3. Video Strengthens Employee Engagement
In an age defined by trends like the “Great Resignation”, companies are under more pressure than ever to ensure they’re constantly engaging their employees, and keeping them happy. Video can assist companies in not only retaining their existing staff members, but attracting new talent too.
