The fragmented global voice market has made it over-complex to deliver the quality and coverage enterprises demand as they scale up their usage of UC globally. Few providers truly have global footprints in spite of their claims, and the goal of delivering genuinely integrated global experiences to all markets in which they operate has remained an aspiration for many enterprises. They want everyone to have the same options at the same quality but sometimes the capacity, hardware or service capability isn’t available.
Think of it like travelling across a city using multiple transport methods and each provider charging you in a different way via a different method. You might start on a bus because it’s raining and pay with cash and then switch to an escooter and pay via the app before boarding a train and paying via a credit card. Your experience has been disjointed and far from seamless and, at the end of the month, you need to collate three separate transactions so you can claim expenses from your employer. Wouldn’t it be great to have one provider that handles all your travel in multiple cities, via all available transport methods?
This integrated simplicity would also be ideal in global UC and it is now possible but it demands a provider that can bring together multiple capabilities and resources. Simplification is essential here because enterprises don’t have time to manage a series of different voice service providers with all the complexities of the telecoms market. By choosing one global carrier that is powered by application programme interfaces (APIs), enterprises can achieve a quantum leap in ease of management because they can manage all of their cloud communications on a global portal that allows them to streamline workflows, automate operations and maintain regulatory compliance.
For enterprises this is the new trifecta for scaling up globally and enterprises and UC providers now recognise the benefits of having a global network with full integrations to all the major tools and providers. “It couldn’t be better demonstrated than in our partnership with Aircall,” says Sandy Preizler, the Chief Revenue Officer at Bandwidth, describing the company’s partnership with cloud-based phone system provider, Aircall. “Aircall scaled globally incredibly fast – more than 80 countries in eight years – and cut a differentiating path, inspiring us to partner better. Bandwidth is proud to be a global comms engine of this pioneering brand. There’s so much more than just communications that Bandwidth can offer you – scale, speed, peace of mind, and innovation impulse.”
Achieving scale at speed is essential for meeting the needs of growing resellers and enterprises. “Bandwidth is global, compliant and resilient,” confirms Pierre-Baptiste Béchu, the Co-Founder and Vice President of Aircall.
“Without Bandwidth, we wouldn’t have been able to go worldwide so fast – increasing the number of countries we can reach by three-to-five times.”
Completeness of coverage goes hand-in-hand with scale because you can’t offer a consistent global experience without covering the world. “Choosing to bring your own connectivity (BYOC) with Bandwidth made our entire cloud migration process stress-free,” said Vipin Kalra, the Senior Engineer for Collaboration and Contact Centre at Docusign, another Bandwidth customer. “Bandwidth alone was able to get us direct PSTN replacement for the vast majority of the world.”
The benefits with Bandwidth’s offer of APIs for automation and integration, direct-to-carrier migration flexibility and roll-backs and instant number ordering and automated number porting, take the offering beyond simply scale, allowing a rich array of experiences to be delivered regardless of location. As the cloud migration accelerates and UC adoption continues to grow, enterprises and resellers both want to be sure their partners can deliver resilient solutions that are compliant and provide the global footprint the future of their business demands.
To learn more about scaling up your voice communications globally, talk to a Bandwidth expert here
