GoTo has enhanced its Connect platform with over 40 new features, including a new Webinar experience and several new compelling CX capabilities.
The latest advancements aim to elevate businesses' customer and worker communications by streamlining them through an integrated suite of technology tools. These enhancements promise to simplify workflows, improve data analytics, and facilitate seamless business interactions, with a new GoTo Webinar experience perhaps the most eye-catching in a UC context.
“Providing a seamless customer experience is no longer a luxury for brands, it’s a necessity,” said Olga Lagunova, Chief Product and Technology Officer at GoTo. "It’s not enough to simply manage customer interactions."
To build lasting customer relationships and loyalty, businesses must take an active role in analyzing and simplifying the customer journey. We continue to enhance the GoTo Connect platform with this in mind, and we’re thrilled to offer these 40+ new integrations and features that create effortless customer interactions, improve experiences, and more easily analyze and leverage customer data.”
These features are now available to all GoTo Connect customers within the new GoTo application.
More Specifics On The New Features
GoTo Webinar has introduced a series of updates to enhance the virtual event hosting experience. The new GoTo Webinar Standard now offers a comprehensive solution for managing virtual events with ease, featuring a customisable layout, breakout rooms, an improved question pane, and the ability to gauge real-time audience reactions.
Additionally, the GoTo application has expanded its capabilities, allowing hosts to conduct dynamic virtual events from any device, now including mobile and desktop.
Furthermore, GoTo Webinar has integrated with Interprefy, providing the option for real-time multilingual interpretation within webinars, making it accessible to a global audience. These updates aim to streamline the hosting process, making it more flexible and inclusive for users worldwide.
Regarding CX enhancements, GoTo Connect's new analytics tools aim to offer actionable intelligence, enhancing customer satisfaction with AI topic flags in the Contact Center for trend analysis and pattern evaluation.
They intend to provide enriched call reports with searchable transcripts, permission-level restrictions, resolution reporting, and comprehensive reports for agent performance optimisation, including call outcome analysis and workload reporting—all condensed into a concise and powerful business toolset.
