Pan-European distributor Nuvias UC has acquired unified communications distributor Alliance Technologies of Germany.
The move will expand Nuvias UC’s channel reach across the DACH (Germany, Austria and Switzerland) region.
Founded in 2001, Alliance Technologies focuses on a number of markets, that include all-IP services; PBX to Teams or Zoom migration; UC equipment for individual workspaces, home working and conference rooms; certified Zoom Phone integration and Microsoft Azure cloud services.
Alliance also offers customer care and contact centre services. Nuvias UC’s key partner vendors include Zoom, Poly, Yealink and Logitech.
In June 2020, Nuvias UC sealed a European distribution partnership with Zoom, which came with master agent status. As part of the deal, the distributor announced the availability of Zoom Room bundles consisting of compatible video hardware from Poly, Zoom licenses, plus white-labelled installation and support services.
Zoom was the first vendor within a new master agency business model for Nuvias UC, with channel partners acting as sub-agents on a referral basis rather than using a direct resale model.
Nuvias UC CEO Jeremy Keefe said of the acquisition:
“We wanted to have a greater local presence in DACH, where partners are looking for distributors with a strong portfolio to meet the varying needs of end-user businesses”
“With Alliance Technologies’ expertise in voice, video, customer care and cloud services, we will be able to offer even greater value to our existing partners and vendors. We welcome Alliance’s partners to the Nuvias UC channel network.”
“The blend of our solutions and market presence, and Nuvias UC’s vendor partnerships and professional services expertise, is a winning combination,” said Dietmar Kraume, managing director at Alliance Technologies.
“We are looking forward to enabling our partners to address more of the market opportunities that they see growing on a daily basis.”
The value of the acquisition has not been disclosed. Nuvias UC is a subsidiary of the wider Nuvias IT distribution group.
