In business, it pays to give the customer what they want.
Functionality, quality, reliability, value for money; all are givens, of course.
However, there is one other highly-desirable aspect to an offering which can differentiate – and that’s choice.
When that choice is between the top two products in the market, both you and your customer are in a good place. So it is in the unified communications reseller channel where, for service providers in the middle of the supply chain, the ability to provide end users with Cisco Webex and Microsoft Teams creates a competitive edge.
All they must do is partner with a vendor that can make it happen.
“More and more small to medium-sized businesses are seeing the recent benefits of deploying feature-rich communication and collaboration platforms but many were already dependent on either Cisco or Microsoft ecosystems – that’s why it’s so important to be able to offer both Webex and Teams integrations,” says Fabio D’Alberto, Product Marketing Manager at global service provider Iristel, whose partnership with leading vendor Dstny for Service Providers enables them to do just that.
“We believe in a customer-centric approach and never force a particular solution on an organisation if it doesn’t fit their needs. Working with Dstny means we are able to offer seamless voice integrations for both Webex Calling and Teams Operator Connect. It means our customers can continue to work within an environment they are familiar with whilst simultaneously sweating their investment.
For us, it means we can easily and cost-effectively manage and service customer needs whilst simultaneously cementing and extending those relationships. In short, everyone wins.”
Importantly, the Dstny ‘Carrier Automate’ solution back-end smarts – which sit invisibly in the background of its service providers’ own-branded unified communication platforms – bring the management of both Teams and Webex onto one, easily-accessible interface, simplifying processes, enhancing operational resiliency, and driving efficiencies.
The early-to-market, platform-agnostic nature of the Dstny solution also comes at just one price per seat regardless of whether end users opt for Webex, Teams or any of the other competitors that exist.
“It is all about making it as easy and as profitable as possible for our service providers,” says Akshay John, Dstny’s Principal Customer Solutions Architect.
“They do not need to choose between, say, Teams Operator Connect or Webex Calling. We provide a common platform that in the back-end will connect up to all UCaaS solutions.
So, for example, if tomorrow they want to go live on either platform, nothing will have to change. They will still have the same commercial model. Their investment remains consistent because there’s a single infrastructure cost. The only thing that grows is their number of seats.”
For Iristel, it is a convenience, scalability, and profitability that is fuelling rapid growth.
“Dstny’s work in the background and at pace with Microsoft, Cisco, and the other platforms allows us to focus fully on our customers and serving their needs,” says D’Alberto. “If it wasn’t for our partnership, I don’t think we would yet be in the market with Operator Connect and Webex Calling. Our customers see us an innovator in voice and video communications; they want the functionality to be of the highest quality, but they also want easy onboarding, customization capability, after-sales support, and long-term flexibility. Thanks to our partnership with Dstny, we are able to deliver all of that.”
The SMB sector opportunity for service providers everywhere is significant.
“As the world continues to transition towards hybrid or fully-remote working, businesses are experiencing the huge improvements and innovations in communication technology,” says Dstny’s John.
“Often, SMBs don’t know they need unified communications until the solutions are shown to them and the benefits are demonstrated. That means there is a huge opportunity for service providers, and we are committed to making it easy for them to capitalize.”
To learn more about how Dstny for Service Providers can help your and your customers’ businesses leverage the benefits of multi-platform UCaaS integration, visit the website.
