Pragma have launched the UP Campaign, an upgrade to the Ericsson-LG iPECS marketing toolkit designed exclusively for Pragma resellers. The extensive range of marketing materials drives new business opportunities, supporting resellers in driving engagement with both new and existing customers.
The UP Campaign strategy delivers a fresh thinking approach and covers marketing platforms that Pragma partners favour from social media posts and videos, to white papers, infographics and web banners.
With resellers’ needs core to all Pragma propositions, Pragma engaged with their partners from the off-set to ensure a successful campaign was delivered. The campaign material supports the needs and business goals of resellers whether it be brand awareness and business growth or securing new business leads and getting that all-important foot in the door.
The Pragma marketing team are continuing their efforts releasing several campaign toolkits throughout the year that will support an array of industry specific collateral and continue to broaden the already launched material.
Will Morey, Head of Sales and Marketing at Pragma said:
“We have had some great feedback on the UP Campaign, with several partners already taking full advantage of the material. We will continue to focus our efforts throughout the year on delivering a marketing campaign that provides our resellers with a competitive advantage.”
Mike McHugh, Managing Director at Network Digital Communications:
