Video is one of the most popular modes of communication in the world today. Offering a quick and easy way to align people through face-to-face conversations, video eliminates the need for travel. What’s more, with video, business leaders can engage employees anywhere.
You don’t need an in-person meeting or boardroom session to inspire productivity. Video will bring all of the nuances of a real-life discussion into the virtual world. It’s no wonder that Bloomberg estimates a value of $6.7 billion for video conferencing by 2025.
VCaaS, or Video Conferencing as a Service, brings together two crucial trends in the digital landscape. With VCaaS, companies can access all of the video technology they need through the cloud. There’s no need to host any complex technology in your office. Instead, all you need to do is click a button. If you have a camera and a microphone, you’re already halfway there.
Video Conferencing as a Service
Video conferencing “as a service” leverages the cloud go-to-market strategy. This solution means that you can buy a video conferencing service from a business, and use it however, you choose, from anything with a connection to the internet.
VCaaS tools are available to use on smartphones and tablets, multi-media desk phones, plug-and-play meeting room kits, and computers. The flexibility of this cloud-based service means that anyone can get involved. Even smaller businesses without an advanced tech team or a lot of budgets can use video.
VCaaS has increased in popularity in recent years, as legacy video infrastructure investments begin to reach end-of-life. Already, throughout the communication landscape, we’ve seen more companies making a move to cloud. Solutions for UC as a service and Contact Centre as a service are growing. Some vendors are even offering Communication Platform as a service strategies, to provide teams with more flexibility.
Video in the cloud follows the same model as those other “as a service” products. With nothing but a software subscription, you can access all the latest in video technology on the cloud. There are no complex installations or maintenance involved. Everything is handled for you, on the back-end.
Although VCaaS comes in many shapes and sizes, some of the most popular platforms share similar features, such as:
- Access to innovative tech: VCaaS can allow businesses to access things like custom backgrounds, and HD conferencing at the touch of a button.
- Hardware flexibility: It’s common for a VCaaS subscription to work with a wide selection of conferencing tools, meeting rooms, phones, and cameras.
- Simplicity: VCaaS is all about making video conferencing more accessible. Most of the time, you can start a conference with nothing but a link or a button press.
- Minimal maintenance: The VCaaS provider manages everything from security to updates. That means less work for your team.
- Integrations: VCaaS solutions can often work with existing tech in your stack, like UCaaS tools, and collaboration services.
The Video First Culture
The demand for VCaaS is supported, in part, by a growing need for video. Companies are increasingly relying on video to enable strategies for remote work and mobile employees. With video, it’s possible to build a productive and engaged workforce, without having anyone in your office.
