When you shoot for excellence, it pays to partner with those who share your ambition.
In business, that means aligning or contracting with organisations with which there is synergy and mutuality - a lock-step approach to maximising market opportunities that benefit all parties.
In the technology space – and the channel in particular – that mutuality is fundamental to not only the performance of its players, but also to the ability of the customers they serve to leverage today’s modern workplace tools.
There are too many moving parts for a go-it-alone strategy: their interdependence simply too critical.
For System Integrators and Value added Resellers, their choice of hardware or software provider can play a big part in driving new business.
However, the calibre and capability of the organisations with which those providers partner carries huge weight too. After all, you wouldn’t buy a car from a high-end brand if you knew it sourced its components from a low-grade supplier.
“Enterprise consumers of technology want a high-quality user experience from a proven solution – and that often depends upon the strength of providers’ own third party partnerships,” says Jose Rincon, Head of Product Management and Customer Success (Europe) at leading video conferencing solution provider AVer Europe, which picks its partners very carefully.
“Our strategic partner alignments and certifications not only provide us with confidence in our products and solutions, they also underpin our ability to ensure success and satisfaction for our customers. It means that who are partners are and what they bring to the table matters massively.”
In the case of AVer Europe in particular, the overall quality of their offering benefits from collaboration with leading-name provider partners.
For example, its main meeting room platform partners are MS Teams, Zoom and Google Meet.
Among its videoconferencing software partners are Lenovo for MTR and Zoom Rooms.
Much of its Bring Your Own Device and wireless solution capability is supported by, among others, Barco and Airtame. Cabling partners include Lindy and Vivolink. And Shure, Sennheiser, Yamaha, Nureva, and Audio Technica are its main microphone and audio partners.
All are highly-regarded and established leaders in their specific fields and add significant value to the AVer Europe proposition, as well as helping to provide its customers’ with the ultimate user experience.
